Simplivity

Type:

Physical Product,

Digital Product,
Custom Interactive

Industry:

Technology

Services:

Custom Interactive,
On-site Production,
Data Capture,
Digital Products,
Physical Products

Becreative quickly adapted the Engauge platform to meet all of Simplivity and InnerWorking’s technical requirements and provided all of the required infrastructure on-site to ensure the job orders (placed at another location in the conference) were received at the Recharge Lounge and filled in a timely manner.

Simplivity wanted to appeal to the two audiences that would be at Cisco Live: those who already use Simplivity products and those who do not. To do this, Becreative activated a general user experience that asked more targeted questions and gained valuable information about new consumers, and a separate, VIP experience for those that were already Simplivity customers.

Becreative deployed two different versions of Engauge to cater to the two groups Simplivity targeted and ultimately secured over 1,000 leads used to drive post-event business objectives.