Custom Interactive, Promotional Products,
In a campaign to permeate large metropolitan areas, Frontier sponsored a Brad Paisley tour and tapped Becreative to elevate the guest experience by customizing bandanas for VIPs and Frontier customers on-site along the tour.
Bandanas were the perfect product to customize at a country music tour as guests quickly lined up in excitement to make their own. In addition to the bandanas, Becreative supplied a prize reveal where guests would “win” a variety of branded promotional items. Directly adjacent to the customization station was a social photo opportunity where guest could take photos with their friends and their newly customized bandanas extending the brands social reach well beyond the footprint of the concert.