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U.S. Cellular


Physical Product




Product Ideation, Apparel Production,

Display Items,

Our goal was to find fans at Midwest college football games who are current US Cellular customers and completely upgrade their tailgate experience.

Becreative was able to completely immerse sports fans in their favorite team colors by providing a functional pop up environment and various branded products geared towards outdoor pre-gaming. Several key products for the Tailgate Takeover campaign are the embroidered water resistant parka with high quality stitching, the bluetooth speakers with extra long battery life and the jersey shaped koozies.

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