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Futbol fans are often the most dedicated and enthusiastic fans around. Audi wanted to tap into that enthusiasm by offering a variety of custom swag for them to wear at the 2017 MLS All-Star game at Soldier Field in Chicago.
Using Engauge's Registration and Survey modules, we signed fans into the space and asked a few questions regarding their auto purchase preferences. In exchange, they were offered the opportunity to customize their very own soccer scarf, hat or bandanna with custom text and/or league logos. In the few hours leading up to the game, almost 1,500 fans got the chance to create a customized premium to wear at the game!
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