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Comic Con 2017
In anticipation for their new show, Mr. Mercedes, AT&T's Audience network looked for creative ways to reach out to and engage their prospective audience. Becreative activated Engauge, our on-site customization platform, in two separate locations, at Comic Con in San Diego to support the launch of the new show.
We customized over 7,000 t-shirts with various show graphics for excited attendees, while collecting an equal amount of leads for the show to run direct marketing campaigns after the event. Becreative also provided a variety of promotional items such as lapel pins, themed tennis stress balls and fidget spinners as well as brand ambassador uniforms, patio umbrellas, balloons and a giant inflatable smiley face.
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