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Custom Interactive, On-Site Production, Data Capture
To help boost awareness and enthusiasm for their new corporate merger, Oath (formally AOL and Yahoo brands), put on a series of events in major markets across the US for employees and partners to experience the new platforms added with the merger. Working with their agency, Becreative was tasked to create a personalized experience with the Makers brand in their space at these events.
Makers is the video platform where women leaders build the future, who's motto is "Break every ceiling". At these events, women and men alike had the opportunity through Engauge to create custom t-shirts with inspirational sayings from the likes of Hillary Clinton, Ava Duvernay, Diane von Furstenburg, Shonda Rhimes, Nora Ephron & Serena Williams. Keeping aligned with their simplistic branding, we added these quotes in black copy on fashionable white tees, which made for a thoughtful and elegant takeaway from the event. All data collected through our registration module was conveyed back to Oath for post event outreach.
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