Custom Interactive, On-Site Production, Data Capture
Gamers are perhaps the most brand loyal of all fans. XBOX fans in particular show a dedication that is unparalleled, so when they win the chance to attend the annual XBOX E3 event, they are beyond excited.
To elevate their experience, our client wanted to give them the chance to add their gamer tag to their event shirts and create custom hats. Fans lined up all day to snag a hat and add their gamer names to their t-shirts so they can advertise to the gamer world who they are and that they are XBOX loyalists. The response was overwhelming, with fans feeling like VIPs when they left the event.